Trends tend to be, well …trendy. They come and go and few have lasting power. However, creating a trend -even for a limited amount of time- is an excellent way to generate great exposure. And with the viral nature of social media, your trend has the potential to spread like …
Category: All Blog Posts
Marketing Efforts – Aligned!
Okay, so now you have done a lot of the “metaphorical” heavy lifting and foot work, now it’s time to get down to the nuts and bolts of strategy, including creating your online content and analytics. Perhaps those words aren’t familiar to you, and that’s fine – this is where …
Internal Conversations, for Online Conversions
Having a conversation with your subsequent managers and staff, will help you better define what your customers have been asking for (specific products, types of services, coupons, -or Groupon-type discounts-, discounts, customer loyalty cards etc.), and then help you aptly target your online approach. Armed with this knowledge, you can …
Rate of Investment – What is Online Content Really Worth?
Content teams at the head offices of corporate giants, scramble daily to maintain the lead role on “the Google”. Online marketing gurus worldwide, all clamber to keep up with the ever-changing rules of Google, to ensure they maintain top spot on a daily basis of this search engine mogul. From …
The Marketing of Content
There are mixed opinions as to whether or not people read what’s on any given website. We can tell that kind of information by how long any visitor stays on a page – knowing how much content that page contains, and converting that info into actual data. That is why …
The Rate of Conversion
Online conversions are an important part of our business. If all you have is just a bunch of online window shoppers, we haven’t done our job effectively. Rather, we want to not only gain you exposure and enhance your branding efforts, we also want to take your online audience to …
Creating an Effective Website
The web is a tool you can utilize to attract and gain a larger audience, which extends past your local postal code and into the global arena. As such, we try to help our clients understand how to effectively use this tool to grow their business. Brand recognition and front-of-mind …
Digital Media
Your website is your first point of contact in the digital arena for your clients or pending clients to view your business. A website offers an online place-of-business for people to come, look, read, and experience your product or service in a way they can -ideally- experience. Firstly, one should …
What’s In It For Me …the age-old adage
Ah yes. The age-old question of selling any product or service to a consumer. At the end of the day everyone wants to know …”what’s in it for me”? What do you offer them that they can’t get for half the price from a large chain department store or …
Be a part of a Global Community …without losing touch with your local community
When you have an online presence, you have a global audience. But often times trying to appeal to such a large audience base can have your local buyers heading to impersonal chain stores to make their purchases. That is why it is imperative for local stores to stay in …
Online Promotion …timing is everything
Online promotions are a great way to build an audience and create some viral material surrounding –said- promotion. Choosing an optimal buying time is also key in this process. No matter if you are a local company, or sell to a global marketplace, your online presence can bring you customers. …
Rome Wasn’t Built in a Day …building an audience takes time too
Modern society likes to see instant results. Whether it’s someone buying into a get rich quick scheme, or those stepping into their local plastic surgeons for a quick dip into the fountain of youth – we’re a microwave society. We want our results immediately. However, when it comes …