As of July 1,2014 the CASL (or Canada’s Anti-Spam Legislation) will come into effect, and in the following post we are going to discuss how that will change the way individuals and businesses alike conduct their online endeavors. Digital marketing is full of unscrupulous individuals who will rip off your …
We completely understand that outlining your products and services are key components to your online content. Having a crisp, clear, and eye-catching description of what it is you offer is vital – yes. When we say “redirecting the spotlight”, we simply mean that you need to take the spotlight off of …
Trends tend to be, well …trendy. They come and go and few have lasting power. However, creating a trend -even for a limited amount of time- is an excellent way to generate great exposure. And with the viral nature of social media, your trend has the potential to spread like …
Okay, so now you have done a lot of the “metaphorical” heavy lifting and foot work, now it’s time to get down to the nuts and bolts of strategy, including creating your online content and analytics. Perhaps those words aren’t familiar to you, and that’s fine – this is where …
Having a conversation with your subsequent managers and staff, will help you better define what your customers have been asking for (specific products, types of services, coupons, -or Groupon-type discounts-, discounts, customer loyalty cards etc.), and then help you aptly target your online approach. Armed with this knowledge, you can …
Content teams at the head offices of corporate giants, scramble daily to maintain the lead role on “the Google”. Online marketing gurus worldwide, all clamber to keep up with the ever-changing rules of Google, to ensure they maintain top spot on a daily basis of this search engine mogul. From …
There are mixed opinions as to whether or not people read what’s on any given website. We can tell that kind of information by how long any visitor stays on a page – knowing how much content that page contains, and converting that info into actual data. That is why …
Online conversions are an important part of our business. If all you have is just a bunch of online window shoppers, we haven’t done our job effectively. Rather, we want to not only gain you exposure and enhance your branding efforts, we also want to take your online audience to …
The web is a tool you can utilize to attract and gain a larger audience, which extends past your local postal code and into the global arena. As such, we try to help our clients understand how to effectively use this tool to grow their business. Brand recognition and front-of-mind …
Your website is your first point of contact in the digital arena for your clients or pending clients to view your business. A website offers an online place-of-business for people to come, look, read, and experience your product or service in a way they can -ideally- experience. Firstly, one should …
Ah yes. The age-old question of selling any product or service to a consumer. At the end of the day everyone wants to know …”what’s in it for me”? What do you offer them that they can’t get for half the price from a large chain department store or …
When you have an online presence, you have a global audience. But often times trying to appeal to such a large audience base can have your local buyers heading to impersonal chain stores to make their purchases. That is why it is imperative for local stores to stay in …