Running a successful social media likes campaign is essential for businesses who want to boost their online presence, expand their audience, and increase engagement.
While gaining likes builds interest, it’s important to approach a likes campaign with strategy and purpose.
In this blog post we want to discuss exactly that!
How to Strategize a Successful Social Media Likes Campaign
Running a likes campaign that generates both likes and engagement, matters. Regardless of if you are looking to build your audience on Instagram or Facebook, both provide useful platforms for creating awareness around a brand.
So, how can businesses strategize a successful social media likes campaign? Here are our suggestions…
Establish Clear Goals
Before diving into a likes campaign, establish clear goals. Such goals could include:
- Increased brand awareness
- Click-through rate to your website
- Building an audience of potential customers
Shaping your messaging to target the right demographic matters for meaningful results and not just meaningless ‘ballot stuffing’ likes.
Get Platform Savvy
Not all social media platforms are created equal. Each platform serves different demographics and content styles. At Net 360 Solutions, we are big advocates of Facebook and Instagram for small businesses across the Lower Mainland, Here’s why…
- Facebook will reach a broad audience and is great for displaying engaging video content and provides a platform for ‘newsy’ articles and content sharing
- Instagram targets a younger demographic through visual content, providing a space for aesthetically appealing content and share-worthy engagement
Engaging Content is Key
The key to any social media campaign is high-quality content. Since the goal is to generate likes, your content needs to be engaging, shareable, and visually appealing. Ensure it also resonates with your target audience while reflecting your brand’s voice and values.
Clearly Define Your Call-to-Action
Giving clear direction as to how or why people should like or follow your page matters.
Include a step-by-step process such as:
- Like/Follow Our Page
- Tag a Friend
- Comment on This Post
Engage, Engage, Engage
Engage with your audience by responding to comments, answering messages, or even liking posts in return to build trust and community.
By setting clear goals within your Social Media Likes Campaign, local businesses can gain more likes and cultivate more followers that – ideally, lead to customers!
Social Media Marketing in Langley
As discussed on our Social Media Marketing page…
Social platforms, like Facebook and Instagram, help connect you with your customers and offers an effective means to directly advertise to your target market. Our team of experts can show you how your business can benefit from this cost-effective, and powerful marketing medium.
Ready to get started? Contact us for a quote today!