Online conversions are an important part of our business. If all you have is just a bunch of online window shoppers, we haven’t done our job effectively. Rather, we want to not only gain you exposure and enhance your branding efforts, we also want to take your online audience to the next level of actual buyers and end-product users.
At Net360, our aim is to ensure we are helping your business generate leads, create sales, and prompt promotional activity. Whether you are selling a product, or providing a service …whomever is visiting your site should have enough information to make an informed buying decision.
Understanding Conversion Rate Optimization
Visitors will “happen” upon your site through a variety of ways. From a Google search, a direct link via your social media sites, or a variety of all of the above. But knowing where your visitors are coming from, how they are getting there, in what manner they navigate through your site …all of these things help us gain insight into the intent of your online audience. If we can understand what they are searching for, we can help them get there more quickly in order to convert them into buyers.
We do this by…
- Designing a path that is clearly mapped
- Understanding why viewers are “clicking off” your site
- Measuring the effectiveness of each page and exterior pages
- Reporting back to our clients how conversion are taking place