It’s not only about what you write that gets people to your website, it is also about how you write it. Google is looking for well-written content in order to award you an optimal position on their search engine, and in an industry that is growing daily, keeping up with …
There seems to be a never-ending stream of trending topics on various social media forums at all times. So we thought we would discuss what makes a topic “trending” and how a business owner can benefit from joining the popularity pool. What is a Trending Topic First of all, …
Let us begin by saying – if you do not yet have a presence in the digital marketing world, you are falling behind on an essential piece to your marketing puzzle. The cost effective and far-reaching methods utilized within digital marketing might seem like a “too good to be true” …
Having a hard time finding free images from a stock photography site that are worth using? Unsplash is a website containing a variety of photos, which offer a “have-at-er” policy, providing high-resolution images that are there for your consumption – for free! Their licensing information indicates that these images are …
Imagine having an employee who was engaging, someone who provided your customers with a varied and vast knowledge of your product or service, who asked for a call to action with ease and effectiveness, and was willing to work long hours and endless days for free! Digital Marketing Offers a …
Digital Marketing is about creating top search engine results that are sustainable via un-paid processes. It is an organic way of acquiring exposure, and if done effectively – digital marketing can be your greatest form of exposure and means of gaining customers. Digital Marketing is Incredibly Cost Effective Not only …
Marketing “ploys” are riddled with catch phrases and reasons why you MUST HAVE such and such an item, or why such and such a service is MUCH BETTER than their competitors’. However, in today’s marketplace of savvy consumers, they no longer buy into fluff such as this. They don’t want …
Although it might seem like we just declared a “happy new year!” for 2014, now is the time to be thinking about 2015 as it pertains to your digital marketing agenda. Although it might be difficult to forecast what new types of media might emerge between now and then, …
The industrial revolution marked the beginnings of what was to be rampant change. In present day 2014, change is the consistent we know we can depend on, and the learning curve is endless. From buying habits, to marketing agendas, to technology and how it’s implemented in the aforementioned habits …
Marketing usually requires a lot of time, effort and financial backing. However, with digital marketing you can now sidestep a lot of the hefty costs usually involved with traditional marketing, so long as you know where to put your efforts, and how to apply them. As with any type …
As of July 1,2014 the CASL (or Canada’s Anti-Spam Legislation) will come into effect, and in the following post we are going to discuss how that will change the way individuals and businesses alike conduct their online endeavors. Digital marketing is full of unscrupulous individuals who will rip off your …
We completely understand that outlining your products and services are key components to your online content. Having a crisp, clear, and eye-catching description of what it is you offer is vital – yes. When we say “redirecting the spotlight”, we simply mean that you need to take the spotlight off of …