There are mixed opinions as to whether or not people read what’s on any given website. We can tell that kind of information by how long any visitor stays on a page – knowing how much content that page contains, and converting that info into actual data. That is why …
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The Rate of Conversion
Online conversions are an important part of our business. If all you have is just a bunch of online window shoppers, we haven’t done our job effectively. Rather, we want to not only gain you exposure and enhance your branding efforts, we also want to take your online audience to …
Creating an Effective Website
The web is a tool you can utilize to attract and gain a larger audience, which extends past your local postal code and into the global arena. As such, we try to help our clients understand how to effectively use this tool to grow their business. Brand recognition and front-of-mind …
Digital Media
Your website is your first point of contact in the digital arena for your clients or pending clients to view your business. A website offers an online place-of-business for people to come, look, read, and experience your product or service in a way they can -ideally- experience. Firstly, one should …
What’s In It For Me …the age-old adage
Ah yes. The age-old question of selling any product or service to a consumer. At the end of the day everyone wants to know …”what’s in it for me”? What do you offer them that they can’t get for half the price from a large chain department store or …
Be a part of a Global Community …without losing touch with your local community
When you have an online presence, you have a global audience. But often times trying to appeal to such a large audience base can have your local buyers heading to impersonal chain stores to make their purchases. That is why it is imperative for local stores to stay in …
Online Promotion …timing is everything
Online promotions are a great way to build an audience and create some viral material surrounding –said- promotion. Choosing an optimal buying time is also key in this process. No matter if you are a local company, or sell to a global marketplace, your online presence can bring you customers. …
Rome Wasn’t Built in a Day …building an audience takes time too
Modern society likes to see instant results. Whether it’s someone buying into a get rich quick scheme, or those stepping into their local plastic surgeons for a quick dip into the fountain of youth – we’re a microwave society. We want our results immediately. However, when it comes …
The Key to Keyword Searches
Did you know that Google’s request for the keyword “SEO” returns over 35 million search engine results? Yes …MILLION. That is why it is imperative to have a diversified array of keywords associated with your product or service. There is a myriad of SEO companies out there all vying for …
Give Back …Get Back
From Safeway to Petro Canada, Chapters to Starbucks …everyone seems to have a loyalty program. Loyalty programs tell your customers that you appreciate the fact that they choose to buy from your store, and you offer them a reward in return. But there is a variety of ways for small …
Out Of The Box Marketing …think in “alternate shapes” and get noticed
A lot of small businesses shy away from being too cutting edge, as they don’t want to step too far out of their comfort zone as it pertains to traditional marketing. Nor do they want to potentially corner themselves into a niche marketplace However, ever since the Internet came to …
Boost Your SEO …with social media
Did you know that 85% of your online presence is dependent on “organic links”. Meaning, when people filter into your site through another means such as social media outlets …Google takes note. As a business owner, the message most SEO company’s will drive home to you is that you need …