Marketing tends to be the first thing a business will back off on in terms of budget if they are struggling financially during the year. And often the time they are hardest hit is the first month off fall, as well as post Christmas. But backing off on marketing your …
Algorithms basically gather information through a complex mathematical system in order to verify who is being searched for where, and why. And Google uses algorithms, much like other lesser-known search engines do, to qualify and quantify data. It’s a confusing process at best without a Computer Science Degree, and to …
Digital marketing is an ever-evolving platform of variables, one that has marketers, web designers, copywriters, social media experts – and the likes – continually updating their knowledge in order to stay on top of all the latest ways in which to capture the attention of the online audience, and the …
Search Engine Optimization (SEO) is much like a smart phone, it changes and adapts to the user. So too, as the World Wide Web grows and the viewing patterns of the global audience alters, Google and other such search engines take notice, and they alter the ways in which businesses …
Video marketing is exploding in the digital marketing world due to people gravitating towards more easily transferred information, as apposed to reading reams of words on a page. Individuals around the globe now more than ever prefer to tune in to listen to a product or service spiel, often looking …
Content hashtags are hashtags you use in your blog posts, and don’t always have to necessarily rank high in popularity, nor do they need to be trending; rather they are simply hashtags that relate to your content overall, helping to improve your SEO. Why Use Content Hashtags The purpose behind …
The strategic use of hashtags is an important part of the process when utilizing them within Twitter, and also a growing benefit on Facebook as well. In addition, they can be utilized on Pinterest, Google+ and Instagram also, so understanding how to use them is very important within your social …
Facebook is not just a place where the young go to show off their selfies and food pics. Rather, it provides a sophisticated metric system from which to quantify any ads you run within Facebook, and offers an additional “traffic from” site to your website – showing Google you matter …
Depending on the type of business you have, extending your products to a worldwide marketplace can be a profitable addition to the bottom dollar of your company. The Internet has truly opened up a world of possibilities as it pertains to global marketing. Capturing additional market-share potential by offering your …
Whether you are a corporate giant or a small business there are consistent marketing “musts” to maintain, which include – brand visibility and brand loyalty. Both an imperative part in keeping you seen, heard, recognized and utilized in the marketplace. So where does Twitter come into the marketing mix, and …
Google+ is a great tool to use within your digital marketing mix. It provides an additional outlet for your voice to be heard (or read, as it were) by the online marketplace, and also plays a part in your SEO efforts. Insert Title Here -> As with any social forum, …
Before Canada implemented the new Anti-Spam Law, a lot of companies were pretty much panhandling for email addresses, compiling an email database chalk full of pillaged potentials for their products or services. However, now individuals must actually opt in to receive any businesses newsletter into their inbox, giving full consent …