Value-based products and services are the only products and services that matter to most every consumer today. “What’s in it for me” has not lost it’s ring of truth, and anyone looking to your business will be immediately curious about why your company is worth choosing over another similar company. …
Effective digital marketing plays a pivotal role in attracting and maintaining your customer-base. Whether your email database is newly comprised of 12 people, or your Facebook business account is buzzing with a smaller crowd of 45 …a small audience is still a group worth marketing to…effectively. After all, 80% of …
The terminology used within social media outlets are not always comprised of readily used terms. So understanding the language is important in being able to fully harness and utilize these platforms successfully. Basic Twitter Terms Tweet = Post Retweet = Re-Posting a Tweet Trending Topics – topics many users are …
Utilizing Twitter is good business for, well – your business. But it requires time and attention to detail in order to maximize fully on the benefits it offers. So we want to help you with the basics of how to go about using it in the most efficient manner possible… …
Once your email subscribers have agreed to your subscription list, you have acquired a vital database of potential customers that should be utilized from every angle – without oversaturation. That is why it is important to segment your email subscription list on a monthly basis, as it will quickly give …
Capitalizing on your Facebook ads through your email subscriber list, is an excellent way to double your online marketing efforts. And although you don’t want to saturate your willing sign up audience with never-ending sales pitches, offering them targeted and helpful tidbits can have them eagerly waiting on your emails. …
Gone are the days of limited options and ways in which to advertise one’s business. Now, more than ever before, we have a plethora of options offered to us to form brand recognition, get sales promoted, and have a storefront seen without a potential customer even setting foot in the …
Marketing tends to be the first thing a business will back off on in terms of budget if they are struggling financially during the year. And often the time they are hardest hit is the first month off fall, as well as post Christmas. But backing off on marketing your …
Algorithms basically gather information through a complex mathematical system in order to verify who is being searched for where, and why. And Google uses algorithms, much like other lesser-known search engines do, to qualify and quantify data. It’s a confusing process at best without a Computer Science Degree, and to …
Digital marketing is an ever-evolving platform of variables, one that has marketers, web designers, copywriters, social media experts – and the likes – continually updating their knowledge in order to stay on top of all the latest ways in which to capture the attention of the online audience, and the …
Search Engine Optimization (SEO) is much like a smart phone, it changes and adapts to the user. So too, as the World Wide Web grows and the viewing patterns of the global audience alters, Google and other such search engines take notice, and they alter the ways in which businesses …
Video marketing is exploding in the digital marketing world due to people gravitating towards more easily transferred information, as apposed to reading reams of words on a page. Individuals around the globe now more than ever prefer to tune in to listen to a product or service spiel, often looking …