Blogging for your business has become almost as important for your digital marketing efforts as having a website itself. What’s a blog? Quite simply it’s an area of your website to add regular postings, newsletters, special announcements, or any other newsworthy info. A blog is a great area of your website to organize lots of different content by category or other search methods. Replace the name ‘Blog’ with anything you like – ‘Our News’, ‘Cool Info’, ‘What’s New’…you get the idea.
Google is constantly updating their criteria on what makes a business “worthy” in order to be placed higher in Google searches, and part of their “must have’s” is content that is continually fresh, that is linked to various outside sources (such as Facebook, Twitter, Pinterest etc), and that is unique (not ‘borrowed’ from another website) well written, relevant content related to your products and/or services.
That being said, 2016 is about quality content, and having a blog can both assist in your SEO (Search Engine Optimization), as well as offer a valuable resource for your customers to better understand your business; finding tips and how-to’s that can make their life easier in some regard.
At Net 360 Solutions, we research each business type extensively, and offer written content that is unique, read-worthy, and valuable to your digital marketing and SEO efforts. No matter what type of business you run, your products and/or services can be portrayed with appeal, and with the correct, consistent, and multi-platformed approach to your digital marketing, it can also help with better positioning you within the Google search results pages.
Converting Your Website Visitors Into Customers
Your website and social media page(s) are one of the first places consumers are looking in this modern shopping climate. Potential customers will seek out your online presence to see where you’re located (ie. Google+), what you’re about (ie. blog), what type of sales and promotions you have going on (ie. Facebook and Twitter), before they even call you or step foot into your real-time storefront.
Your online presence is paramount to doing business today, so having a digital marketing plan that best reflects all aspects of the above, is incredibly important in gaining business and attracting customers.
Advantages of Digital Marketing:
• It is now one of THE MOST targeted ways to market your business
• It is arguably more effective and less costly than traditional marketing
• It can increase sales by enabling prospective customers to easily find & learn more about you
Blogging is simply one part of the digital marketing package, but a very important part you should consider taking advantage of.
At Net 360 Solutions, we are here to offer you just exactly that – solutions. Call us today to find out how we can help!