6 Ways Digital Marketing Can Help Your Business Thrive Right Now (Part 2). Read Part 1 here.
On the heels of our last blog post, we have our additional 3 digital marketing tips to help your business thrive right now – which we will get directly into!
4. Image Matters to Your Digital Marketing ‘Storefront’
Choose your quote:
“a picture is worth a thousand words”
“make a statement without saying a word”
“you only have one chance to make a first impression”
Regardless of which one resonates with you, these are popular sayings for a reason. As it relates to any online business, your image matters as it gives a “snapshot”, if you will, of your brand and the personality you want it to convey.
We are all drawn to images that resonate with human experience, so taking this time to capture real-life photos of your business, employees, products – and how those all are much needed to a static storefront.
5. Keep Your Digital Marketing Interactive within Your Social Media Platforms
Having a “lively” social media presence is important. Not only does it convey to people your personality, it also allows your community to see you are present and involved.
Consistent social media updates keep potential customers informed and engaged, which should include posts about business sales and promotions, but also the sharing of helpful or funny content via non-competitive sites.
Also – don’t forget to respond to comments. Whether you include that in your digital marketing package – known as “response marketing”, or you have a staff member regularly checking these things, it is important to not leave a comment unattended to, as such dialogue enhances your brand’s ‘human factor’ even further.
And yes – even the not-so-nice comments should be addressed with honest feedback, as this shows your followers that you care (and that you listen), which will help put your business in a positive light regardless of negative comments.
6. Technology is Always Reinventing Itself – Stay Relevant
Technology is constantly changing with faster, sleeker methodologies that require websites to keep up. Whether you have yet to improve your webpage to a mobile-friendly site, or you need to remove some functionality to ensure your site loads more quickly – we can help!
At Net 360 Solutions, we are always keen on embracing new technology to help our customers stay upstream, and would be thrilled to assist your growth in a time that might feel like you’re sitting on the shore waiting for access to business flow again. Now is an EXCELLENT time to refresh, update and implement systems that will have you staged for success for years to come, and we look forward to being a part of that journey!
Send us an email or call us at 604-510-0011 and let’s discuss how we can help your business grow and succeed online.