Blog Content Writing for Search Engine Optimization

Blog Content Writing

Curious about blog content writing for search engine optimization (SEO)? Net 360 Solutions is here to help you better understand this process!

Blog Content Writing for Search Engine Optimization

Without SEO, your content is less likely to rank very highly within search engines

2020 Search Engine Journal study found that the clickthrough rate for websites in position one on the SERP is 25%. This number drops drastically to 15% for websites in position two and then down to 2.5% for websites in position 10. When you get to page two of Google, that number gets even lower.

There are some fundamental principles when implementing SEO content writing. This includes:

Keyword Optimization

Keyword optimization is all about strategically using relevant keywords and phrases in your content to boost its visibility and ranking. This is important because it helps search engines better understand your content, thereby increasing the chances of it appearing in relevant search queries and attracting organic traffic.

User Purposed Content

User purposed content refers to the motivation or purpose behind a user’s search query. It’s all about figuring out what they really want to discover when typing something into a search engine.

Intent can include:

  • Information about a service or product
  • Brand specific content
  • Buying needs
  • Comparative purposes

By understanding user intent, you can create content that aligns with what people are looking for and boost your chances of showing up in search results.

Readability is also important as it creates balance between optimizing for search engines and ensuring that your content is enjoyable and valuable to human readers, all of which we manage at Net 360 Solutions.

Blog Content Writing

As discussed on our blog writing page

Search engines like Google are driven by content, and in the world of digital the expression ‘content is king’ still rings true after many years. What has changed thought is the need for better quality content. Google loves consistent fresh QUALITY content, and nothing less. Our expert local writers provide our clients with quality content loved by both consumers and search engines alike!

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