Social media advertising is an excellent way to promote your business, provide information on current promotions and gain community interest. And in the bustling world of social media, timing is everything.
Net 360 Solutions is here to help business owners better understand the dynamic world of advertising on social platforms such as Facebook and Instagram.
When is the Best Time to Start Your Social Media Advertising?
When you launch your campaign can significantly impact it’s effectiveness and your overall ROI. So, when exactly is the best time to begin your social media advertising efforts? Let’s delve into this question and uncover some key insights.
Audience Buying Cycle
Before determining the timing of your social media advertising, it’s important to understand your target audience. Who are they? What are their habits and preferences? Knowing the general buying cycle of your customer matters, and aligning your social media promotions within that counts for a lot.
Seasonal Trends
Another important factor is to pay attention to seasonal trends and holidays that might influence user behavior. Certain times of the year, such as the holiday season, beneficial spring cleaning products or services, end-of-seasons sales, etc, might present unique opportunities for your advertising campaigns to gain traction.
Product or Service Relevance
The timing of your advertising should align with the relevance of your product or service. For example, if you’re promoting an auto service, the beginning of spring break – before the time many people are going on road trips, might be ideal to launch your campaign.
When it comes to social media, we always caution our customers that it is not a magic trick. But by understanding the above guidelines, ithey can help you better marketing your sales and services accordingly.
Social Media Advertising
As discussed on our social media marketing page…
Unlike traditional mass advertising that can be costly and non-targeted, social media advertising is a hyper-direct way to reach the audience you want, and at a budget you can afford. Getting started is easy and quick. In no time you can be engaging with consumers, and driving traffic to your business!
Why advertise your business on social media?
- Puts your business directly in front of your target audience
- A low cost advertising platform to reach the targeted masses
- Increased quality traffic to your website and social channels
- Increases your social media presence & builds social followers
- Provides valuable customer insights via a robust collection of user data
Ready to get started? Our team of experts can show you how your business can benefit from this cost-effective, and powerful marketing medium.