Every year, new social media trends emerge and timeless marketing remains. As such, Net 360 Solutions would like to give our reading audience a heads up on ‘Social Media Marketing Trends for 2024’, while also reminding them of timeless pursuits.
As discussed on our website…
With billions of people spending countless hours on their social media platforms, it’s a boundless source of potential customers. Our social media management services offer weekly postings designed to engage your customers, build your target audience, and drive traffic to your website and social media channels.
So …what are the ‘Social Media Marketing Trends for 2024’? Here’s what we know so far…
Social Media Marketing Trends for 2024
SEO for Social Media
Google has reported that roughly 40% of Gen-Z is using TikTok and Instagram for search instead of Google. This makes such platforms a vital addition to your social media marketing mix.
In July of 2023, Meta launching “Threads”. This is text-based app, built by Instagram, where users can view and follow public conversations.
As of November, Threads had a reported 141 million users, a number which is sure to continue – making it an interesting addition to your IG marketing.
More than a massive social media video platform, YouTube is also the second largest search engine in the world. YouTube Shorts generates more than 50 billion daily views.
Net 360 Solutions can help with video production for YouTube or website content.
As discussed on our blog Why Using ChatGPT is Detrimental for Search Marketing (SEO)
ChatGPT is not an all-knowing intelligence. It is merely and chatbot from which to generate ideas. Despite it sounding accurate, this is not always the case. Accuracy and being a trusted source of information is highly important for SEO purposes, and something AI does not currently or consistently generate.
Other areas Chat GPT lacks includes:
- Evolution of Algorithms
Studies show that micro-influencers, accounts with 1,000-10,000 followers on a social media platform, generate more than twice the engagement of macro-influencers. An interesting addition to consider for your 2024 social media objectives!
Langley Social Media Marketing Services
As discussed on our Social Media Marketing page…
Social platforms like Facebook and Instagram help connect you with your customers, and offers an effective means to directly advertise to your target market.
Our team of experts can show you how your business can benefit from this cost-effective, and powerful marketing medium.
How can social media benefit your business?
- Build your company’s brand name to your target market
- Increased inbound traffic to your website & social channels
- Increased customer engagement increases brand authority
- Promote your products, services, contests, projects, news & more
- Keep your business ‘top of mind’ rather than your competitors