Search Engine Optimization (SEO) is constantly shifting with the ever-changing landscape of the online world; a world we help our clients enter into and stay current within daily. With all the digital marketing ploys intended to rope in business owners who aren’t necessarily computer-savvy, we thought we would try and …
In today’s advertising climate, one cannot speak of marketing without including digital marketing into the mix. Traditional marketing has definitely taken a backseat to the trackable nature of digital marketing, and this online giant continues to grow week after week. What Is the “Coles Notes” of Digital Marketing? – An …
It’s not only about what you write that gets people to your website, it is also about how you write it. Google is looking for well-written content in order to award you an optimal position on their search engine, and in an industry that is growing daily, keeping up with …
Email marketing for business owners – big or small – is an effecting digital marketing tool for a multitude of reasons. Although we have written on the importance of this topic in the past, we feel it is a vital part of your company’s well-rounded approach to your digital …
There seems to be a never-ending stream of trending topics on various social media forums at all times. So we thought we would discuss what makes a topic “trending” and how a business owner can benefit from joining the popularity pool. What is a Trending Topic First of all, …
Having an online presence means that your business can be found within the global marketplace – any time of day or night. Which also means, if you have a product to sell, your audience just grew exponentially. That it is why it is imperative for you to be offering …
As a business owner, if you are waffling about which social media platform to utilize, we want to take this blog opportunity to emphasize the importance of Facebook for extended marketing and branding purposes of your business. Facebook Research …why it works The latest research on Facebook speaks (or …
Let us begin by saying – if you do not yet have a presence in the digital marketing world, you are falling behind on an essential piece to your marketing puzzle. The cost effective and far-reaching methods utilized within digital marketing might seem like a “too good to be true” …
Many might think of Pinterest as a mere “hobbyist site”, but it is quickly emerging as a lead search engine for those looking for anything from building plans, to banana bread recipes, to unique gift ideas and seasonal decorating ideas. Pinterest holds a plethora of subject matters, and as …
From Facebook to Twitter to Pinterest to YouTube – and beyond – social media is an imperative outlet in which to keep your online audience engaged, aware, and active with your business. However, adding value to those efforts is also important, and turning onlookers into buyers is imperative in …
Having a hard time finding free images from a stock photography site that are worth using? Unsplash is a website containing a variety of photos, which offer a “have-at-er” policy, providing high-resolution images that are there for your consumption – for free! Their licensing information indicates that these images are …
As we wrote about in our last blog post, designing an effective email campaign is something a lot of business owners strive for. In this post, we will delve a little further into the far-reaching benefits of email marketing. So let’s get right to it! Having an online …