In today’s advertising climate, one cannot speak of marketing without including digital marketing into the mix. Traditional marketing has definitely taken a backseat to the trackable nature of digital marketing, and this online giant continues to grow week after week.
What Is the “Coles Notes” of Digital Marketing?
– An Online Presence (Website) …delivering all the “need to know” info for your customers and potential customers
– An Email List …delivering helpful tips and sales regularly
– Social Media Posts …maintained with trending info, as well as sales, promotions and contests regularly
– A Blog …containing tips pertaining to your industry, and providing a voice for your company
Being found online is one of the most go-to forums in society today. Whether you are selling a product of delivering a service, it is imperative that individuals are able to easily find you online.
Potential Customers Are Looking For You
The “WWW” is where people are going to find out what you’re about (Website), uncover the location of your business (Google+/Google Maps), see what type of personality your business harnesses and what relevance you bring to their life (Blog), discover what promotions and events you have (Social Media) …and a wide variety of prerogatives therein.
Google Is Looking For You
In addition to individuals looking for you in this manner, Google also is looking for you in this manner. In order to be placed in a high-ranking position on their search engine, they want to see that you are current, that you have traffic arriving at your site from various locations, and that people are sharing your content and are interested in your topics of conversation.
In addition to being trackable, effectively found and efficiently displayed, digital marketing is also very cost effective. Business owners are able to qualify their rate of return, and so long as your efforts are on track with current trends and online must-do’s, you should be seeing a shift from viewers to customers in a timely fashion – coinciding with your presence, promotions, and events surrounding your business.
With digital marketing initiatives, you will be able to build an engaged audience, offer value-based content in a real-time manner to your future and current client base, create a need for your product or service, all while maintaining brand recognition and prompting a call to action that is trackable from any online medium.
Don’t let the idea of using this online relationship building tool scare you. It is a welcome way in which to grow your business, stay current, and be found by vastly more potential customers than ever before.
Let us know how we can help!