Search Engine Optimization (SEO) is constantly shifting with the ever-changing landscape of the online world; a world we help our clients enter into and stay current within daily.
With all the digital marketing ploys intended to rope in business owners who aren’t necessarily computer-savvy, we thought we would try and help those who need a little added guidance, and an increased understanding of the SEO process, and what additional efforts are important outside of that.
Update Your Website
First off, if your website was built circa 1995, you likely have little more than a stale landing page, or a difficult to navigate website at best. Keeping your website current in design and layout, with fresh content being added to it via a blog regularly, is an important part in people arriving on your site, staying there, and easily navigating their way to what it is they seek. Google tracks where people have come from in order to arrive at your website (email newsletter links, Facebook links etc), and how long people are staying on your site, which all determines the “value” your site offers. So ensuring it is a value driven site is priority #1!
Add Email Marketing
As mentioned above, email marketing is a key component in having an effective online presence. Maintaining a forefront position in the minds of your current or potential customers, is branding 101. In addition, sending out value-added emails where you offer additional savings, or create awareness of an in-store promotion, is all part of keeping your audience interested and wanting to use your service or buy your products.
Be a Part of Social Media Marketing
Staying social in a static online world, is another important piece of the puzzle. By having a presence via Facebook, Twitter, YouTube and/or with a blog (or any combination of that list), you can convey your company’s personality affectively. Whether you offer community-driven initiatives, or you provide helpful industry-specific tips that are of interest to your customers, having an online social presence will also assist in your overall SEO efforts.
At Net360 Solutions, we focus on capturing the true essence of your company, and convey it to the public in a way that Google deems important. Let us know how we can help you achieve results that extend far beyond the SEO efforts of yesteryear, and actually help you to achieve customers based on the modern methods of digital marketing for 2015!