Once your email subscribers have agreed to your subscription list, you have acquired a vital database of potential customers that should be utilized from every angle – without oversaturation. That is why it is important to segment your email subscription list on a monthly basis, as it will quickly give …
Capitalizing on your Facebook ads through your email subscriber list, is an excellent way to double your online marketing efforts. And although you don’t want to saturate your willing sign up audience with never-ending sales pitches, offering them targeted and helpful tidbits can have them eagerly waiting on your emails. …
Before Canada implemented the new Anti-Spam Law, a lot of companies were pretty much panhandling for email addresses, compiling an email database chalk full of pillaged potentials for their products or services. However, now individuals must actually opt in to receive any businesses newsletter into their inbox, giving full consent …
Email marketing for business owners – big or small – is an effecting digital marketing tool for a multitude of reasons. Although we have written on the importance of this topic in the past, we feel it is a vital part of your company’s well-rounded approach to your digital …
As we wrote about in our last blog post, designing an effective email campaign is something a lot of business owners strive for. In this post, we will delve a little further into the far-reaching benefits of email marketing. So let’s get right to it! Having an online …
Designing effective email marketing campaigns, is something a lot of business owners strive for. But with so little time, and the constant demand of day-to-day operations at your company’s storefront, it can be difficult for business owners to really sit down and create an effective email campaign – month …
As of July 1,2014 the CASL (or Canada’s Anti-Spam Legislation) will come into effect, and in the following post we are going to discuss how that will change the way individuals and businesses alike conduct their online endeavors. Digital marketing is full of unscrupulous individuals who will rip off your …
A lot of small businesses shy away from being too cutting edge, as they don’t want to step too far out of their comfort zone as it pertains to traditional marketing. Nor do they want to potentially corner themselves into a niche marketplace However, ever since the Internet came to …
Email marketing has been around for quite some time, and a lot of businesses continue to send out the eNewletter that has “always worked” for them. But does that newsletter continue to engage your audience? To get the most out of your email marketing campaigns, ensure your content is current, …