Knowing what type of content to write for your blog can sometimes be a bit of a quandary. Not only can a blog assist in your Search Engine Optimization agenda, but it can also be a resource that your customers refer to …based on the valuable information provided within it. …
Marketing “ploys” are riddled with catch phrases and reasons why you MUST HAVE such and such an item, or why such and such a service is MUCH BETTER than their competitors’. However, in today’s marketplace of savvy consumers, they no longer buy into fluff such as this. They don’t want …
In the game of Monopoly, if you pass Go – you collect $200. In the real world, converting an action into a (positive) reaction isn’t always as simple, especially when it comes to converting an online viewer into an actual customer. What’s In It For Me Whether it’s traditional marketing …
At Net360 Solutions, we understand that creative content counts for a lot where Google – as well as readers – are concerned. Blogs that offer “searchable” key phrases to increase your SEO content, in addition to interesting topics that hold a readers interest, combined with providing valuable information for your …
Although it might seem like we just declared a “happy new year!” for 2014, now is the time to be thinking about 2015 as it pertains to your digital marketing agenda. Although it might be difficult to forecast what new types of media might emerge between now and then, …
The industrial revolution marked the beginnings of what was to be rampant change. In present day 2014, change is the consistent we know we can depend on, and the learning curve is endless. From buying habits, to marketing agendas, to technology and how it’s implemented in the aforementioned habits …
Marketing usually requires a lot of time, effort and financial backing. However, with digital marketing you can now sidestep a lot of the hefty costs usually involved with traditional marketing, so long as you know where to put your efforts, and how to apply them. As with any type …
As of July 1,2014 the CASL (or Canada’s Anti-Spam Legislation) will come into effect, and in the following post we are going to discuss how that will change the way individuals and businesses alike conduct their online endeavors. Digital marketing is full of unscrupulous individuals who will rip off your …
We completely understand that outlining your products and services are key components to your online content. Having a crisp, clear, and eye-catching description of what it is you offer is vital – yes. When we say “redirecting the spotlight”, we simply mean that you need to take the spotlight off of …
Trends tend to be, well …trendy. They come and go and few have lasting power. However, creating a trend -even for a limited amount of time- is an excellent way to generate great exposure. And with the viral nature of social media, your trend has the potential to spread like …
Okay, so now you have done a lot of the “metaphorical” heavy lifting and foot work, now it’s time to get down to the nuts and bolts of strategy, including creating your online content and analytics. Perhaps those words aren’t familiar to you, and that’s fine – this is where …
Having a conversation with your subsequent managers and staff, will help you better define what your customers have been asking for (specific products, types of services, coupons, -or Groupon-type discounts-, discounts, customer loyalty cards etc.), and then help you aptly target your online approach. Armed with this knowledge, you can …