For those who have lived on this planet for roughly 4-decades, you would have witnessed the ushering in of the World Wide Web. Which makes “old-school” – truly, not that old.
However, when it comes to the digital world, it involves swift moving technology that requires marketing companies to stay on top of such shifting dynamics. And while some online marketing tools truly do fade in effectiveness; other methods remain tried, tested and true.
Online Marketing Tools that Haven’t Lost Their Impact
So what are these online marketing tools that have stood the test of time? Allow us to share…
Email Marketing
Offers one of the highest returns of any type of marketing. It can automate the right message to the right people at the right time. In addition, it is effective for lead nurturing, and ultimately for driving sales.
Social Media Marketing
Love it or hate it, social media remains an impactful part of online marketing. It drives potential customers from one platform to another, creating click-throughs, engagement and trackable data. It also remains a top leader for advertising.
Other digital marketing methods that remain effective include:
- CMS (content management systems) such as WordPress
- Google Analytics, Google Business & Google Ads
- SEO (search engine optimizations)
Underutilized, online marketing tools, by small businesses especially, include video marketing. As we mentioned on a previous post…
Video marketing is an added layer to “humanizing” your content. Customers simply don’t have the luxury of time to read through a litany of content. Therefore, concise video tutorials, with ‘tell-all’ content, will help get your message across in an effortless and authentic manner.
Emerging online marketing tools include chatbots that can engage in customer support and provide assistance at any time.
Net 360 Solutions – Online Marketing Tools
Digital marketing provides an interactive space where individuals can engage in product brands and services – and Net 360 Solutions is here to help provide an authentic experience for business and customer alike.
Our marketing solutions are provided through a variety of services, including:
Ready to get started? We’re ready to help!
Curious for more ideas? Check out these Identifying Business Ideas and Market Trends in BC