To say a ‘trend’ is ‘lasting’ might seem like a conflict in terms, but as various digital marketing methods role out year after year (or even within each year), some are tweaked, and some are traded in for better ways of doing business online. That being said, these are the ‘Two Lasting Digital Marketing Trends Not to Be Overlooked’ that our Langley digital marketing company has found to have staying power with lasting results!
Let’s Get Visual
Ever heard the saying “a picture says a thousand words”? Well, this statement also rings true for the online arena.
People have busy lives, and how they consume their online content continues to transition from words to images. Frankly stated – they want to see who you are, not read about it.
So wherever applicable – adding in images or video to your blogs, social media or website in general, offers consumers the visuals they crave to make their buying decisions simple.
In fact, a :30 video is known to receive 40% more engagement results on social media platforms, providing businesses with an impressive ROI, and consumers an easier way to “feel” your products or service.
Feelings count for a lot when it comes to buying decisions – and videos and images are the perfect prompter to create such things …a timeless trend worth paying attention to!
Curious about our Video Marketing services? They include…
- Pre-production consultation
- On-site filming
- Post editing
- File uploading
Professional on-site videos start at just $895 and are an excellent way to gain viral attention. Contact us today to get started!
The Power of Personalization
Customers want to feel talked to, not talked at – which means making your online pursuits personal is very important.
Whether offering email marketing that uses your customers first name in their greeting or delivering compelling content that makes YOUR company feel open and personal.
Simply ways to do this include social media dialogue that invites conversations and feedback, offering a personalized, and dare we say – vulnerable marketing methods, that really speak to modern consumers who are your buying audience over mass appeal.
Our Email Marketing service includes…
- Custom website forms
- E-marketing review & strategies
- Monthly management
- Tracking statistics & reports
Click here to uncover what our digital marketing team in Langley can do for you, or give us a call today at 604-510-0011 to let us know how we can help your business stay on top of important trends in Surrey, Abbotsford, Langley, Vancouver …or throughout the Fraser Valley!