As a business owner, it may be difficult to keep up on all aspects of operations, wearing different “business hats” that include sales, promotions, as well as marketing for your company. Which is why Net 360 Solutions would like to explain ‘The Benefits of Google My Business’, and help you better understand how it can assist your business in being found by your buying audience and add to your SEO efforts!
What Is Google My Business?
Google My Business is a free Google listing service that shows up on the right hand page of a Google search. It offers your company name, location, hours of operation, website link, photos – and more. It’s somewhat of a “smart listing” as it delivers information such as busy times and similar industry searches relating to your business.
Is Google My Business Worth Investing In?
The short answer – definitely! And secondly, did we mention it is free?
Not only that, but anything “Google” related is worthwhile for search engine optimization reasons alone, and with 3.5 billion (yes, BILLION) searches being made on Google every day, you know this search engine is a not-to-be-missed opportunity.
What Makes Google My Business Attractive to Consumers?
As of 2015, Google rolled out something known as ‘micro-moments’, which allows consumers to not only find your store’s location, but also all pertinent info relating to it, including a clickable map in which to get there. Google recognized the people want to access the information they need as quickly as possible, and this system makes it easy for them to do so.
Google My Business Also Recognizes That Reviews Translate to Customers
Did you know that 97% of consumers read online reviews? Google does – and helps you translate those reviews into customer by taking them from places such as Facebook reviews, Google reviews, Groupon reviews and others, and displays them on your Google My Business directory listing for at-a-glance convenience.
Although some might be fearful of this free-forum of review sourcing, the truth is, is that companies who offer a valuable service to their customers will receive valuable reviews – and that’s worth displaying!
The Coles Notes On Why To Use Google My Business
- It’s simple and easy to use
- It can boost business thanks to quick access, directions, phone numbers, maps etc
- It aids online marketing efforts
- It helps you stand out against the competition
- It boosts engagement
- It creates an at-a-glance landing page for consumers to quickly view
In closing, you should also understand that Google My Business is a “living” space that should be added to regularly. It offers you ways to promote your business, create special offers and be seen by a broader audience-base quickly, easily and FOR FREE!
Ready to get started? Net 360 Solutions is here to help! Call us at 604-510-0011 to find out more.