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All online socialites are well aware of the not-so-new guilty pleasure known as Pinterest. This third largest social medium is no small player via the online social scene.

Pinterest is reigning in a user base that continues to grow, and should not be a force that is ignored in the online marketing world.

Not only can Pinterest help drive large amounts of traffic to your site, but it also aids in the growth of your SEO content. Pinterest users are an eager bunch who are point-of-purchase “clickers”, and shop more frequently than any other social network.

How can your business benefit from this? Here are 5 ways Pinterest can help boost your SEO and improve your digital marketing strategy:

Bulk Up On Your Backlinking

In SEO terms, a backlink is basically how many outside links lead people back to your site. Pinterest is a bevy of backlinking opportunities, and you can easily create many of these useful backlinks to your site

Pinterest allows you to upload pins and well as inserting links into the captions and information of your posts. Then, every time someone “pins” or shares one of your posts, a new backlink is created. The more repins of your content, the more backlinks you get back to your site!

Exposure Explosion

Google now indexes personal Pinterest profiles and private Pinterest boards. Adding keywords to your boards increases the odds of them appearing in a search.

By using the same keywords in the descriptions of your pins, along with a link back to your website you will up your rankings for those keywords and provide yet another way for people to find your content.

Pin It, Pin It Real Good

Pinterest has a “pin it” button similar to the Facebook “like” button and Twitter’s “tweet” button, so users can share your images on Pinterest with a link back to your site. So as with any social medium, content is key in helping you benefit from backlinking.

Be Social “Heavy” …not (a) “social’light”

We know that your businesses social standing is factored into Google’s algorithms. Pinterest provides yet another opportunity for your visitors, prospects and customers to generate social signals (Tweets, Likes, Shares, Google +1’s, and now Pins).

Your social standing indicates to Google that people want to share your content with people they have relationships with, increasing your relevance and likeability across the board.

Pinterest is truly well worth considering in your bouquet of social mediums …so be sure to ask us how we can help you in that agenda!