Search marketing, also known as search engine marketing (SEM), is a type of digital marketing that involves promoting a business or website through paid advertisements that appear on search engine results pages (SERPs). But the question for many small businesses on a tight budget is – “how can search marketing in Langley help my business?”. Net 360 Solutions is here to answer that!
What is Search Marketing and How Can it Help Your Business?
Firstly, small business owners need to know that and there are two main types of search marketing:
- Search engine optimization (SEO): This involves optimizing a website to rank higher in organic search results for specific keywords and phrases. SEO typically involves optimizing website content, improving website structure, and building high-quality backlinks from other websites.
- Pay-per-click advertising (PPC): This involves placing paid ads on search engine results pages for specific keywords and phrases. Advertisers bid on the keywords they want to target, and their ads appear at the top of the SERPs when users search for those keywords.
From that place of greater understanding, the benefits of search marketing can be understood. This includes…
By appearing at the top of search engine results pages, businesses can increase their visibility and reach more potential customers.
By targeting specific keywords and phrases, businesses can ensure that their ads are only shown to users who are actively searching for products or services related to their business.
Search marketing allows businesses to track their results and measure the success of their campaigns using metrics. This includes click-through rates, conversion rates, and return on investment.
Lastly, search marketing can be a cost-effective way to advertise. Businesses only pay when users click on their ads (in the case of PPC advertising).
Overall, search marketing can be a powerful tool for businesses looking to increase their online visibility. It can attract more customers and grow revenue – all of which Net 360 Solutions can help with.
Search Marketing Services in Langley
Ready to get started? Net 360 Solutions is ready to help! As mentioned on our Search Marketing page…
Search marketing can increase your website traffic by displaying your business more often when people search on major search engines like Google, Bing & Yahoo. Your business deserves to be found where everyone is looking – online! Talk to one of our experts today and discover just how easy it is to get started.
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