In today’s marketplace – both online and in-person, developing a marketing strategy continues to evolve. And as a proudly Canadian digital marketing agency, we’re here to help you evolve alongside it.
Although most business owners are familiar with the 4 Ps of marketing (Product, Price, Place, and Promotion), the less familiar 4 Cs are those of personal branding. Why is this important? Allow us to share!
Understanding the 4 C’s Of Personal Branding: Canadian Digital Marketing Agency
If you have never heard of Lewis Howes, he is a lifestyle entrepreneur, high performance business coach and podcast host.
Recently, he hostedRory Vaden – a New York Times best-selling author and co-founder of Brand Builders Group, one of the leading personal brand strategy firms. And he has helped prominent figures like Lewis Howes, Kevin Harrington (from Shark Tank), country singer Brett Kissel – all build their personal brands.
The main focus? Helping people become the type of brand that everyone wants to be in business with, buy from or choose as a service provider. And the 4 Cs are an integral part of that process.
The 4 Ps: Clarity, Consistency, Content, and Communication
In the podcast mentioned above, Rory dissects each of these 4 Cs by sharing a variety of worthwhile ideas. He opens by stating that:
“Personal branding is simply the digitization of reputation. Personal branding is becoming bigger than [being an] online influencer. It is reputation, which is a concept that’s been around for decades. The average person [understands they] have social media for friends, but they’re not recognizing that ‘Oh, this is how I get my jobs. This is how I’m going to get paid. This is if I’m going to get promoted.’
His main question is: “what do people think of when they think of you?”. He reminds listeners that you don’t get to control that, but you do get to influence it. And influence is huge – as per the trend that lives on with individuals building a career on being exactly that – an Influencer.
And the greatest way to influence? To inspire – or ‘to breathe life into’. Here’s how…
1. CLARITY: Who Are You As It Relates to Your Brand
“You don’t differentiate yourself on what you do; you differentiate yourself on who you ARE.”
To build trust with your customer, they need to see you within your brand. They need to know you: your hopes, fears, dreams, personal values. Human characteristics that make you exactly that – human.
This isn’t about an over-share, but more an aim to connect with people who are seeking out your product or service in a way that connects them to your story.
What challenge have you triumphed; what obstacle have you overcome, and how do your products or services respond to that?
After all, it’s not just static marketing; it’s active relationship marketing.
Remember:
- Share about what you care about
- Your personal brand is not about you… it’s about being service centered
- It’s not selling, it’s serving
Ok, we’re only half-way there. Check back next week for the remainder of the 4C’s and how they can help set local business and brand apart!
Also – feel free to contact us for all of your SEO, Google AdWords or Digital Marketing needs, from our trusted Canadian Digital Marketing Agency. We are here to help, and thrilled to do so!