Seeking a one-stop-shop for all your in-house marketing needs? Before you do, we want to encourage you to evaluate the cost and time saving measures of outsourcing your digital marketing needs, and what that decision might mean for your business.
When it Comes to Digital Marketing – One Size Does NOT Fit All
Digital marketing is a two-word title, but it encapsulates a myriad of other labels and learned art-forms that go along with it.
Not only is digital marketing a fluid subject matter that is constantly in flux; it involves a variety of skills that truly can’t be delegated to simply one person.
Why not? Here is a list of just some of the areas ‘digital marketing’ tackles:
· SEO (search engine optimization – think: Google)
· PPC (pay per click – Google ad words)
· Content marketing (online creation and sharing of videos, blogs etc)
· Social media marketing and advertising (Facebook, Instagram, Pinterest etc)
· Email marketing (including the collection and integration of email lists, as well as design and content of the email itself)
· Web design and web development
…just to name a few.
Not to mention, within each of those titles, you can also list off an entire dropdown screen of sub-titles
So, as you can see – hiring an in-house guru who can truly and effectively address each of these areas of digital marketing, is nearly impossible. Whether within the amount of time it all requires, or within the ever-changing skill set it all demands; hiring a one-person, in-house digital marketing “rep” holds the realistic risk of being a costly and non-beneficial reality.
Outsourcing Full-Service Digital Marketing Services Makes Sense
On the other hand, when you outsource your digital marketing efforts, all the moving parts are put to task with a variety of different experts in their chosen field.
At Net 360 Solutions, we hand-select local individuals with a true understanding of each part that plays a role in this business. Not only is this a proven and effective way of marketing your business, it also just makes good sense to delegate your digital marketing efforts. It will save you the time no one has to spare, the money no one has to lose, and very likely the high turnover – as no one-person can truly fill this role.
Net 360 Solutions has helped hundreds of companies grow their business online and we look forward to helping you effectively and affordably do the same!