4 Digital Marketing Trends of 2023

Digital Marketing Trends of 2023

With over one and a half billion social media users around the world, understanding how to maximize the digital marketing of 2023 matters. Whether on a social media platform, or elsewhere online; staying on top of how you can help potential customers make an informed buying decision in ways that matter to them – matters!

4 Digital Marketing Trends of 2023

Within any digital marketing strategy, choosing how you want to present yourself, your business and your products online is important. Along with this, standing out amongst your competition also matters – and doing so can simply mean ensuring that you stay current in the ever-changing landscape of the online world.

  1. Email Marketing

Yup. What’s ‘old’ is new again, and email marketing remains one of the best marketing methods to utilize. It’s an excellent way to stay top of mind, inform customers of sales and promotions, and maintain a consistent presence.

2. Influencer Marketing

This is an arena many are still trying to grasp or garner. It is important to ensure the type of influencer matches your brand values, and also can bring value to your brand.

Hootsuite put together an Influencer Marketing Guide – worth checking out here… answering the questions of:

What is influencer marketing?

At its simplest, an influencer is someone who can influence others. In influencer marketing, a form of social media marketing, brands pay that person to promote their product or service to their followers.

3. Digital Marketing Outsourcing

Small business owners have a multitude of hats they need to wear. Digital marketing does not need to be one of them.

There are many affordable ways to implement a digital marketing strategy into your business. Which is something Net 360 Solutions is here to help with, with services that include:

4. Chatbots

This emerging technology inserts AI onto your platform. Chatbots offer a way for customers to ask questions and get an answer in real time. It’s a 24/7 service that doesn’t require an employee – which Drift does an excellent job at further explaining.

Ready to turn digital marketing trends into real-time benefits for your business? REQUEST A QUOTE OR CONSULTATION!