For those of you who are unfamiliar with the term ‘Search Marketing’ in Metro Vancouver – we want to explain.
Search marketing, in general, is a process of gaining an online presence and bringing in traffic through both unpaid and paid platforms such as Google. And any time you Google a product, service or general inquiry, you will notice that the first responses will have “Ad” noted to the left of each hyperlink.
As per Google.com …
On Google Search, and other search sites, an ad will appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, in the Shopping tab, and Google Maps, including the Maps app.
These ads are part of the ‘Search Engine Results Page’, which many businesses choose to pay into in hopes of a higher ranking and more traffic to their product or service page. It’s a marketing choice that yields positive benefits, and a service Net 360 Solutions provides for our clients.
Search Engine Optimization vs. PPC
There are two different ways search marketing is categorized, and depending on how high you rank within these categories will result in your placement. These two ways include…
- Search Engine Optimization (also referred to as SEO) which are unpaid, collective efforts that may include a variety of content marketing
- Pay Per Click Advertising (also referred to as PPC) such as Google Ads
Search Marketing in Metro Vancouver – Why Does It Matter?
Simply put, Search Marketing in Metro Vancouver matters because the vast majority of your potential customers are going to seek you out online.
People go online to search for products and/or services. So ensuring your business rises to the top of the list, makes it more likely that your business is get chosen over companies people have to sort through Google to find.
Want to get started? At Net 360 Solutions, our Search Marketing includes…
- Search Engine Optimization (SEO)
- Local Search Marketing (GMB)
- Google AdWords & Display Ads
And our SEO packages start at only $595 per month, making them an affordable way to increase your exposure, and effectively get found on Google.
If you are a local Metro Vancouver business looking to market your business online, we would love to help you grow within the community we call home – and look forward to doing so!