Online Marketing …The Mix That Works

Modern business owners know that having an online presence is an essential part of their marketing mix, as it offers an additional buying outlet for their customers.

However, there are factors to consider when creating your online marketing campaign, factors that enable your “mix” to work for you.

Consumable Content Is Key

Content is key, as it pertains to any marketing initiative. Having a site brimming with quality content, and making the buying decisions easy for the viewer, will keep your online business humming.

Your website needs to be easy to navigate, as you want your online audience to be able to obtain your business objectives easily. A user-friendly website is one of the main factors that attracts repeat traffic, and prompts a call-to-action.

What’s In A Name

Having a domain name that is simple and easy to remember is imperative. If no one can remember your domain name, it will be hard to gain a repeat stream of traffic. You want your brand to be memorable, so keep it simple.

SEO …the window to your online soul

Search Engine Optimization (SEO) is what lands you on page #1 of Google. When people find your website as a result of a search engine referral, you have the opportunity to earn money without paying out advertising dollars to earn that traffic. In addition, it gives your business credibility.

Email Address …the name behind the name

Make sure to use a short email signature. An email signature with a URL in it, is a great way to get traffic to a website. Keep the signature short to ensure people will pay attention to it.

Blog It And They Will Come

Create a blog for your website. This will allow user interaction and gain traffic for your site. Keep in mind that, updating your blog frequently will capture and hold on to readers. Also, offer RSS subscriptions, or ensure your blogs are fed onto your social media page so readers are notified of any blog updates as they occur.

Further Facts…

– use polls to find out information about your audience.

– create a “sign up” option that prompts your readers to access further information.

– utilize social media, it’s a cost effective tool of the online trade.

Online marketing is not a passing trend; it is a must-have tool to further promote your business, and an opportunity to grow your company.

Net360 is always happy to help you map your way through this ever-changing medium, and grow your online exposure.