Facebook continues to reinvent ways of marketing businesses in a social yet professional forum, but some business owners still remain cautious as to whether or not they want to utilize a such social media platforms to market their company.
At Net 360 Solutions, we’re here to help educate business owners on all aspects of digital marketing, and offer them business solutions and improvements they can make to further brand their company and sell their products or services.
Why (and how) Facebook Works
The latest research on Facebook speaks for itself and traffic analytics firm Parse.ly says its latest figures shows that Facebook accounts for more traffic to news sites than even the Google giant itself.
In fact, there are over 1.7 billion monthly Facebook users, 1.13 billion of which are actively on their pages daily – increasing by 15% year over year – making this social media mogul too big to ignore within your digital marketing efforts.
If that’s not enough to wow you, according to ALLFacebook 2012, 5 new profiles are created every second – showing no slow down to growth.
Facebook Average Demographic
Further research reveals that almost 30% of users are ages 25 – 34, 76% being female and 66% being male (out of a 100% pool ratio for each), so if this is your target demographic it is important to know in terms of how you engage with this audience age group.
Facebook Highest Traffic and Engagement Days and Times
Additionally, according to Bit.ly, the highest traffic is occurring between 1-3pm, with Thursday and Friday offering 18% higher engagements, and the most post engagements happening at 7pm (Forbes). So using the right times for the right markets is also a piece of the puzzle to help you further generate traffic and engagement.
Facebook Average Time Spent
The average time spent on Facebook is 20 minutes (Infodocket), which is where the use of videos can play in nicely to quickly get your message out in an effective way.
Facebook Compared to Other Social Media Sites
Although these numbers literally change daily, Facebook has more active users per month (1.7 billion) than Twitter (284 million), Instagram (200 million), and WhatsApp (500 million) – combined (CNBC). So it goes without saying that Facebook continues to trump all other social media sites collectively, and is a “not to be missed” marketing tool for your company.
At Net 360 Solutions, we aim to provide the right marketing tools for business owners, and ensure we utilize the right digital marketing mix for the highest rate of return. So call us today and let us know how we can help you grow your business and keep you current and effective in the marketplace, and further inform you about our social media services!