When it comes to your online presence, image truly is everything. Whether you have a poorly constructed site with little to no images, or a newer site with massive image files that are unknowingly taking up a vast amount of time loading on a potential customers device, both are an area of concern.
Research Shows Importance of Visual Marketing
Visual marketing is said to hold up to 37% or more of your buyer’s attention, with blog content coming in first for the lead at 38% of visuals being a factor to your online audience.
As with any storefront, it is what consumers first see when arriving at your website, and we all know what they say about first impressions!
Click-Through Rates Fall, if Images Fail
Whether it’s a social media post prompting customers to take action to click over to your site, a blog directory item, or your first page of website content, your click-through rate is directly impacted based on your images (click-through rate = the ratio of users who click on a specific link, to the number of total users who view a page, email, or advertisement).
Being such a simple solution it seems like a no-brainer for companies to correct this issue, but a lack of awareness or know-how is part of the problem when it comes to visually appealing content.
Optimizing Your Images Also Matters
The right image can make a big impact, and so can optimizing that image. This means creating the proper tags for each image you post, and adding a URL so it has the potential to lead a customer somewhere if they so choose to click on it. Reducing the data size of images on your website can also significantly decrease page load times which is a BIG factor for rankings on search engines such as Google.
These factors all aid in your Google exposure, and are well-worth the added step to ensure you’re getting the most out of your online image files.
Free stock photography, video and image creation sites to consider…
Looking for a FREE stock photography site that delivers amazing photos, videos and the opportunity to create images that will brand your business beautifully? Check out PIKWIZARD, allowing you to do all of the above in an easy to use fashion for novices and experts alike!
At Net 360 Solutions, we are here to help you create the most up-to-date website possible within your budget available. We offer a team of professional designers who will create a fresh new website for your business. Your new website will be professionally built using the latest website technologies and include:
- Custom Designed Website Pages
- Professional ‘User-Friendly’ Layout
- Programmed with ‘Google Friendly’ Language
- A Custom Home Page Banner
- Contact Form & Business Location Map
- Custom Email Addresses if Hosted With Us
So give us a call , and allow us to help give your site the image your company deserves. You can view our portfolio of projects HERE.