Digital Marketing in the Fraser Valley: Is Facebook Still Relevant for Small Businesses?

It wasn’t too long ago that businesses were using traditional marketing methods to promote their products or services. Now, local and global businesses alike are immersed in online marketing strategies to reach their market. Which is where our digital marketing in the Fraser Valley comes in to help our customers; providing social media platforms – such as Facebook, to get their business in front of potential consumers.

That being said, with the ever-changing online dynamics, some wonder if Facebook is still relevant for small business. The shorts answer is – yes, but allow us to expand.

Is Facebook Still Relevant for Small Businesses?

Facebook remains one of the top contenders in the advertising arena, with the other being Google. Although they are very different when it comes to how they garner exposure, they are very much relevant AND beneficial.

Although small businesses may feel there is ‘overcrowding’ on Facebook, as multiple business seek to advertise within the same space – there remains room for all.

The American marketing company brandastic.com does an excellent job in laying out how and why Facebook remains a lead social media site from which to advertise.

Facebook dominates in the age demographics of 25-54, where a vast majority of users will spend as much as 50 minutes per day.

To see how effective Facebook advertising can be, here are some interesting statistics about Facebook ads in 2021.

Facebook is still the biggest social media network in the world in 2021. They have over 2.23 Billion monthly average users.

Facebook ads brought in $31.43 billion in revenue 2020. Despite the uncertainties presented by COVID-19, Facebook’s ad revenues still grew by 4.9% in 2020.

In 2021, the average cost per action (CPA) for Facebook ads is $18.68.  This cost means that it’s now more expensive than ever before to reach your audience on Facebook.

26% of Facebook users make purchases after clicking a Facebook ad. Despite the higher cost per conversion, this can still prove enticing for advertisers who are willing to run a Facebook advertising campaign.

Mobile advertising accounted for 94% of Facebook’s advertising revenue in Q2 of 2019. This statistic means that any Facebook advertising strategy should include mobile ads as a larger part of their ad set and ad campaign.

Digital Marketing in the Fraser Valley

At Net 360 Solutions, our experts focus on key digital marketing strategies that are highly effective at driving targeted traffic to your business, and that provides the highest return on your marketing investment.

Go beyond Facebook and learn about Instagram Marketing Trends: 2022 or CONTACT US FOR A QUOTE TODAY! Our Social Media Marketing services are managed locally, with an understanding of the community and the local buying audience.

We look forward to helping you!

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