Remember the slogan “Cheez Whiz adds personality”? If not, take a walk down memory lane here to see what we speak of!
As with this timeless ad; when it comes to your digital marketing – it too should contain a personality that reflects your company’s values and character. Which Net 360 Solutions can help with.
Digital Marketing – Platforms for Diverse Personality
In our blog post Understanding the Importance of Relationship Marketing, we mentioned…
It is well known, in the marketing arena, that 80% of your business will usually come from 20% of your customers. Although business owners often seek the quick buy-ins through transactional interactions for their products or services, these types of prompt transactions can be short-lived one-time buys.
Instead of short term pay outs, seeking a long-term strategy that focusses on building meaningful relationships with your customers will actually benefit you more. As well, it will cost you less in the long run.
A poor customer service experience is all it takes for online customers to take their business elsewhere. It’s in your best interest to prevent this!
Data from the new Econsultancy/Responsys Cross-Channel Marketing Report 2013 shows the value of building customer relationships, as 70% of respondents agreed that “it is cheaper to retain than acquire a customer.”
In such an untapped market, having a strategy to be the change customers unknowingly desire, and companies rarely do – will put you ahead of the curve and creating a fresh norm we all deserve!
Digital Marketing – How to Show Your Personality Online
Some quick ways to show personality through your digital marketing efforts include:
- Authentically Connecting with Your Customers on Your Social Media Platforms
- Fostering Trust Through Consistent Interactions
- Not Being Afraid to Display Your Personality
- Offering Value and Feedback
As Simon Sinek put it in one of his famous Ted Talks: “Profit isn’t a purpose. It’s a result. To have purpose means the things we do are of real value to others.”
At Net 360 Solutions is proud to be a local Langley BC digital marketing company who thrives on YOUR success through helping with your digital marketing efforts.