We want to carry on from our previous blog on ‘Understanding the 4 C’s Of Personal Branding: Canadian Digital Marketing Agency’ – based on a recent Lewis Howes podcast. These are the final three C’s – helping small business owners set themselves apart.
The 4 C’s Of Personal Branding
2. CONSISTENCY: When You Have a Diluted Focus, You Have Diluted Results
When your focus is scattered across too many goals, your results inevitably suffer. True success comes from dedicating focused energy into what truly matters. When you direct your attention with clarity and intention, your results become sharper, stronger, and far more impactful.
3. CONTENT: Find Your Uniqueness & Exploit It in the Service of Others
He highlighted this strongly – making service a prime objective. He asked:
- What is the ONE thing you can do better than anyone else?
- What is ONE topic you’re passionate about
- What is ONE problem you can solve better than anyone else
- What problem do you solve in ONE word
By being intentional with your service to others, and narrowing down your focus, your objectives can become aligned, results driven, and impactful to the world around you.
4. COMMUNICATION: People Buy Solutions to Problems
As a business owner, you are most powerfully positioned to serve the person you once were. You have a solution to other people’s problems – which is a powerful position to utilize.
What have you overcome that you can help others overcome? What product or service once served you, that you now operate as your own business in service to others?
We trust people we SEE. This is why video content is so important.
We trust people we can LEARN from. This is why creating content that teaches the usefulness of your product or service is important.
We can help!
Canadian Digital Marketing Agency
As a Canadian Digital Marketing Agency – we know that the #1 most important marketing tool available to you, and reviews.
“62% of people said they’d buy from people who had testimonials about their work’ …You have to have real-life proof of delivering your service…” -Rory Vaden
At Net 360 Solutions, we couldn’t agree more!
We believe that when you change the life of one individual; each individual becomes a powerful referral for your product or service.
As a small business ourselves, we don’t want to become so focused on the width of our reach, that we forget the depth of our impact. Which is why we keep our business small enough to tailor our services – truly in service to others.
Curious to hear more? Listen to the whole podcast HERE. Or feel free to reach out to us to discuss how we can help take your small business, and turn it into the passion project it likely began as!