Understanding the Importance of SEO for Local Businesses

Importance of SEO

Understanding the importance of SEO for local businesses is imperative in making your digital marketing decisions.

Implementing SEO can help your company gain a better position on Google, increasing your ability to be found by those seeking to find your products or services. Which is something our Langley digital marketing company can help you with!

Understanding the Importance of SEO for Local Businesses

As per the Digital Marketing Institute, SEO is defined as:

‘Search Engine Optimization (SEO) is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.’

At Net 360 Solutions, we know that implementing an organic approach to your SEO, via your digital marketing plan, can improve your website’s position on search results. Growing your web presence is, of course, ideal. And when people click on unpaid links – such as via your social media platforms, this is known as organic results.

Google tracks organic SEO efforts through a process known as “crawling the Internet”. It reviews such things as:

  • text on your website
  • your meta tags
  • how many people clicked onto your website from other pages
  • how long each person stayed on your page (known as a click through rate)

All of these things, and others, have an impact on your Google ranking and position on their search engine.

Ways to Increase Your Organic SEO Include:

  • Relevant keywords on your site, especially fresh content such as regular blogs
  • Maintaining an active presence on social media for click-throughs
  • High quality content that people are clicking on to view other pages

So …Why Does Your Business Need SEO?

  • Puts your business directly in front of shoppers
  • Increased targeted traffic to your website
  • Increased sales with less time spent prospecting
  • Keeps your business ahead of your competitors
  • SEO can provide high return on marketing investment

Seeking Digital Marketing in the Lower Mainland?

Our experts focus on key digital marketing strategies that are highly effective at driving targeted traffic to your business, and that provides the highest return on your marketing investment.

Speak to an expert today about marketing options for your business here -> REQUEST A FREE MARKETING QUOTE

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