For some businesses, Instagram remains a foreign, futuristic platform that they don’t wish to navigate. But for those who have been maintaining a presence on Instagram and are now ready to further their exposure in 2022; these Instagram marketing trends can help!

Instagram Marketing Trends: 2022

Share User (Customer) Generated Content

User generated content are posts created by those who utilize your product or service. Unlike ‘influencers’ – this content is perceived more as word of mouth from a trusted friend, rather than being sold a service through a promotion or an influencer.

In order to share user generated content, be sure to check first with your customer. In addition, encourage them to tag you and use any hashtags you are specifically maximizing on for exposure purposes.

Hashtag Relevance and Nuance

Hashtags are to Instagram what SEO is to your website. Those looking for #langleyplumbing or #surreyautocare are more likely to find a list of local businesses who use such hashtags.

Hashtag generated searches are still an underutilized search option by many local business – but one that is growing in awareness. Making this a popular must for your Instagram marketing efforts in 2022.

Ask Your Customers to Use Specific Hashtags for Increased Exposure

Having your customers join in on the hashtag fun is often a well-received way to piggyback on collaborative efforts. And although generic hashtags can bring eyes to your content, such tags are used by millions, and can get lost in the clutter quickly.

How does one generate such hashtags? Simple…

Take a local spa for instance; using the hashtags #claytonheightsspa or #laserhairremovalsurrey and adding in a coined tag for a specific service such as – #furryfreeme – is an excellent way to generate added exposure. In addition, it optimizes your content in a relevant way that your clients can be a part of, which you can even create a contest around.

Consider a Sponsored Reel vs a Sponsored Post

A sponsored post is an excellent way to reach people beyond your followers. However, a sponsored reel gives you the added benefit of people often watching to the end of your video, and capturing their attention to get a better call to action.

A sponsored reel is played between organic reels, providing a clean space to get creative and appeal to a focussed audience.

Instagram Video Content

As mentioned on socialmediaexaminer.com

The benefits of using video on Instagram are huge. The movement of a video (and the audio if users have the sound unmuted) stops people from scrolling in the feed.

In a video, you can share how your product is made, used, and loved by customers. For example:

• Create how-to videos for your audience to learn from.
• Take viewers behind the scenes in the product journey to show off the unique attributes of your product.
• Show how your products can be used and the benefits of using them.
• Answer your most frequently asked questions (FAQs) about your products.

Ready to get started? We’re ready to help with the most recent Instagram Marketing Trends, and look forward to doing so in 2022!